At Silverman Mortgage Group
we believe that everyone
We care about every person
we meet. We create long term
strategies to help our clients
achieve the freedom we all want,
while giving back to our community…
We just happen to do
For a long time, while building my business and the team I am proud to call Silverman Mortgage Group today, the WHY of what I do has always mattered to me so much more than the WHAT. Silverman Mortgage Group sells mortgages. That’s WHAT we do, and we pride ourselves on doing it well, while continually striving to provide the best possible client experience.
But the WHY is always what matters to me most. If you know WHY you do what you do, your business and your clients will benefit. Simon Sinek, the author of Start With Why, believes that “Every company, organization or group with the ability to inspire starts with a person or a small group of people who were inspired to do something bigger than themselves.”
I have spent lots of time pondering, brainstorming, discussing, and collaborating with the team about our WHY. I have thought about it constantly, and changed my thoughts often, searching for the exact way to write our why in a way that felt authentic to who Silverman Mortgage Group is. Then one day it dawned on me – BAM. What do we all want? FREEDOM. HOW can we help our clients attain this FREEDOM? Strategies. Our WHY is to give FREEDO
M to the customers with which we are so fortunate to work. There will be much more to come on this topic in weeks to come.
But still, WHY we do what we do has another layer that is of extreme importance.
To GIVE BACK: to be conscientiously contributing citizens in our community. To give those that have been less fortunate than us the shot at FREEDOM that we believe everyone deserves. What does, and will that look like? From donating our time barbecuing hot dogs, to sponsoring events (and encouraging others to sponsor events) that benefit the 3500 students that go to school hungry every day, we want to be involved. Please don’t mistake this as blowing our own horns. Our intent is for you to know that Silverman Mortgage Group is about so much more than your mortgage. It is about giving back and making a difference.
In keeping with our WHY, all future SMG thank you gifts will be gift baskets filled with products that benefit the communities they are built in, and all supported by The Bee Fun Women’s Society.This society has helped to support the creation of sustainable communities where participants get a chance to see and feel their own value. As a result, these sustainable products have been made by women, at-risk children, and the elderly in Ghana, Uganda, Honduras and British Columbia. These products are more than a thank you gift. They are a lifeline to freedom for many communities.
As our business continues to evolve and grow, our mandate to give back and to give freedom will always remain the same. It isn’t what we do; it isn’t how. It’s WHY.